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Candle Sales Were Flat in 2002

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By: TOM BRANNA

Editor

Overall home fragrance sales remained essentially the flat in 2002, however there was a significant shift in category performance, according to according to Kline & Co.’s, Little Falls, NJ, “Home Fragrances USA 2002” report. Candles and diffusers drove market growth for the home fragrance market over the past five years, averaging 14% and 8%. But Kline reported sales for these stalwarts fizzled in 2002, leaving the top of the market completely flat.“Marketers that we...

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